• HIGH-KEY HYDRATION: Thought recovery couldn’t get any cooler? Enter PRIME ICE Hydration. This line of low-key flavors flexes PRIME's iconic caffeine-free, thirst-freezing formula. In just 20 calories, each 16.9oz bottle replenishes your power with 10% coconut water, B vitamins, antioxidants, and 700 mg electrolytes.
• ULTRA-CHILL FLAVOR: With a smooth-as-ice finish, PRIME ICE Hydration was created for those who chase a lighter, crisper taste. ICE puts bold on blast and plays it cool with less sweet, more refreshing flavor combos. Try the entire lineup today—Blue Chill, Orange, and Red Chill.
• A BETTER-FOR-YOU BOOST: PRIME keeps you fueled on the fly without weighing you down like those other sugary sports drinks. From Hydration Sticks to Energy Drinks, all PRIME products are gluten-free, low-calorie, and have zero sugar added.
• MADE BY LEGENDS, FOR LEGENDS: Created by Logan Paul and KSI, PRIME's on a mission to power the best of the best—from pro ballers to top gamers to icons like you. We're here to level up every hustle with great taste and guilt-free formulas that work as hard as you do.
• ENTER YOUR PRIME: Thirsty for more hype? Explore the PRIME HYDRATION Store for our full product roster. Hit that follow button for alerts on new drops, collabs, and deals.